Homco

Client

HOMCO Premium Construction Company

Role

Visual Identity, Asset Design

HOMCO is a construction company that focuses on building apartments, houses, and living spaces. For this project, the goal was to create an identity that feels grounded and rooted in the reality of building. It's all about structural integrity and doing the job right, from the foundation to the final finishing touches.

brown

Logo

We designed the mark based on the idea of architectural structure and perfect angles, shaping the H it to look like a house. Paired with straightforward modular typography, the logo is bold, solid and

explanation of logomark
Geometric logo grid construction on light beige background
Wide graphic showing the HOMCO wordmark construction with grid lines
black

Earthy

The typography is a solid, highly legible Swiss-style sans-serif font that mirrors the straightforward precision of their engineering work. The color palette takes its cues directly from nature and real-world building materials, giving the brand an premium, natural feel.

Six earthy color swatches on wooden surface
Laptop displaying Homco website on wooden desk
White pickup truck with Homco logo on door
Textured grey geometric book on brown velvet armchair
brown

Tactility

Visually, the brand relies heavily on close-up photography that highlights the texture and tactility of raw building materials. By focusing on these rough, tangible details first, the identity feels real, authentic, and durable. Once you pair those highly textured, earthy images with the strict grid and clean type, the overall look naturally elevates into something distinctly premium and refined.

Close-up of Homco logo embossed in a rough business card mockup
gif of homco social media posts

Anna Schäffer

Homco

Client

HOMCO Premium Construction Company

Role

Visual Identity, Asset Design

HOMCO is a construction company that focuses on building apartments, houses, and living spaces. For this project, the goal was to create an identity that feels grounded and rooted in the reality of building. It's all about structural integrity and doing the job right, from the foundation to the final finishing touches.

Geometric logo grid construction on light beige background
brown

Logo

We designed the mark based on the idea of architectural structure and perfect angles, shaping the H it to look like a house. Paired with straightforward modular typography, the logo is bold, solid and

explanation of logomark
Wide graphic showing the HOMCO wordmark construction with grid lines
black

Earthy

The typography is a solid, highly legible Swiss-style sans-serif font that mirrors the straightforward precision of their engineering work. The color palette takes its cues directly from nature and real-world building materials, giving the brand an premium, natural feel.

Open leather binder showing Homco brand
Six earthy color swatches on wooden surface
Laptop displaying Homco website on wooden desk
White pickup truck with Homco logo on door
Textured grey geometric book on brown velvet armchair
brown

Tactility

Visually, the brand relies heavily on close-up photography that highlights the texture and tactility of raw building materials. By focusing on these rough, tangible details first, the identity feels real, authentic, and durable. Once you pair those highly textured, earthy images with the strict grid and clean type, the overall look naturally elevates into something distinctly premium and refined.

Close-up of Homco logo embossed in a rough business card mockup
gif of homco social media posts

Anna Schäffer

Homco

Client

HOMCO Premium Construction Company

Role

Visual Identity, Asset Design

HOMCO is a construction company that focuses on building apartments, houses, and living spaces. For this project, the goal was to create an identity that feels grounded and rooted in the reality of building. It's all about structural integrity and doing the job right, from the foundation to the final finishing touches.

Geometric logo grid construction on light beige background
brown

Logo

We designed the mark based on the idea of architectural structure and perfect angles, shaping the H it to look like a house. Paired with straightforward modular typography, the logo is bold, solid and

explanation of logomark
Wide graphic showing the HOMCO wordmark construction with grid lines
black

Earthy

The typography is a solid, highly legible Swiss-style sans-serif font that mirrors the straightforward precision of their engineering work. The color palette takes its cues directly from nature and real-world building materials, giving the brand an premium, natural feel.

Open leather binder showing Homco brand
Six earthy color swatches on wooden surface
Laptop displaying Homco website on wooden desk
White pickup truck with Homco logo on door
Textured grey geometric book on brown velvet armchair
brown

Tactility

Visually, the brand relies heavily on close-up photography that highlights the texture and tactility of raw building materials. By focusing on these rough, tangible details first, the identity feels real, authentic, and durable. Once you pair those highly textured, earthy images with the strict grid and clean type, the overall look naturally elevates into something distinctly premium and refined.

Close-up of Homco logo embossed in a rough business card mockup
gif of homco social media posts