Gaia
Client
Fictional jewellery brand
Role
Type design, Web design, Logo design, Packaging
Gaia is a fictional jewellery brand i designed a custom typography, website, logo variations and packaging for. The brand is inspired by greek mythology. Gaia is the godess of the earth, and the name of the collections are named after her descendants, in this example aphrodite.

Type design
Custom logotype, type sample and icon. Liquid typography inspired by the process of lost wax casting, molten silver. Feminine soft shapes.




The Logo
The logo is built on loops and connections. It’s meant to look as good on a small ring as it does on a giant billboard. The main icon pulls it all together, acting as a simple, recognizable stamp for the brand.





Digital and physical touchpoints.
Whether you’re scrolling on your phone or unboxing a physical piece, the vibe stays the same. I kept the layout clean and the colors quiet so the jewelry always takes center stage. It’s about keeping things simple and high-quality.



