Beyond the Looking Glass
Client
Fictional art exhibtion
Role
Visual Identity, 3D animation, Logo design, Poster design
Beyond the Looking Glass is a fictional Surrealist art exhibition held in Jardin Majorelle, Marrakech. The marketing material doesn't show the art directly, but references it in the genre of the material.
Logo & Posters
Reference to Morrocan architecture, succulents and the sun
Photography collage (left) and 3D render (right), mockup made in Midjourney AI



3D Animation
The animation is a journey through the botanical garden where the exhibition takes place. It shows the surrealist, dreamy nature of the art exhibited.
The scenes are modelled in blender using textures made in midjourney AI and downloaded from blenderkit. Succulents are downloaded from SketchFab, flowers made in meshy ai.



